I also believe that the fact that Apple deal with the 'customer' bit would make my life a lot easier! With my current job I can get a call at any time with system support issues (although I technically work part-time!). This has resulted in many an embarrassing moment where I have a screaming toddler wanting a biscuit while juggling a desperate user needing their system back up! I have taken many a call hiding in the toilet!
As users will access my application via iTunes downloads - I will get feedback or requests about my iPhone applications but I can deal with them via email which is much more toddler friendly!
VitVot - My experience of becoming an iPhone developer in 18 months. I am an experienced Windows developer who decided in December 2009 to start learning Objective-C and how to use the SDK (xCode) with a view develop and publish iPhone applications.
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